What does Soft launch mean?
A soft launch is showing something in a subtle way without announcing it, like a new partner.
"She posted two wine glasses and a guy's hand on the table. Definitely a soft launch."
With a soft launch you drop hints. A hand, a shoulder or a second plate, but no face or name. Everyone starts guessing. When you make it official later, that is a hard launch. Also read about pocketing and rela.
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